For many spectators, sport passion is a product of rooting interest. While it's possible to tune into an event and appreciate it from a position of impartiality, most will enjoy sport to the maximum extent when they have some skin in the game. "Fan" is shorthand for "fanatic," after all.
Fan passion and emotion are the foundation of multi-billion dollar sports businesses around the world. Examples include America's NFL, the Premier League, NASCAR, and of course Formula 1.
The 2016 Haas F1 Team could act as that catalyst, and truly bring Formula 1 into the greater American sports consciousness.
And unlike in domestic motorsport, the Haas F1 Team will have an obvious advantage when they take to the track --
They'll alone be representing the USA on a world stage, and against firmly established and entrenched international competition. Underdog 'Murica vs the world. We like that.
Haas won't be tasked with cultivating this American Formula 1 fan passion from nothing. There is a wave of positive momentum.
Here's a snapshot of USA search volume for the term "Formula 1" over approximately the past decade. Darker shades on the maps indicate greater search volume.
It's been some thirty years since the last American Formula 1 team. We'd like to see this one stick around for the long-term.
Good luck boys. We'll be watching with a bit of extra enthusiasm this year.