Historically speaking, to be human means to be confined to bipedalism. Now surrounded by efficient forms of transport, it's easy to forget that for eons mankind worked with two feet, and however much inspiration could be mustered.
Many people remain awestruck by flight. Automotive mobility has become so ubiquitous that the wonderment seems to have (inexplicably) waned.
What sets car crazed man apart from the masses is unknown. Perhaps the sensation of speed, proficient mobility, and transportation freedom just hasn't dulled in us whereas it has for others.
What seems clear is that automotive fanaticism is either in you, or it's not. You get it or you don't; not unlike jazz. We see cars as the jazz enthusiast sees Miles Davis. We can't turn away, can't stop listening. It's not a conscious choice, or something to be developed. It seems pre-programmed, and is unarguably pervasive and unquenchable.
For the automotive enthusiast, cars are the greatest, most profound form of materialism the world has to offer, but we are largely not a materialistic bunch. In many of us you'd find an apathy for most other material things (save other forms of transportation - mountain bikes are fantastic things). We lust after the highest form of automobile not because of how it looks and sounds to others, but rather because of how it looks and sounds to us, and how it feels from behind the wheel.
The world is filled with awesome things; sentient creatures of various forms, and awe inspiring landscapes. But seldom is the world's awesome tangible, accessible, and interactive. One can admire Everest from the base, but halfway up the appeal is lost for 99.9% of people. The most incredible creatures are also of the observe but don't touch variety. Grizzly Man posthumously agrees.
Cars though, they're awesome, tangible, accessible and interactive. They provide us capability and freedom that would otherwise be impossible. They increase our mobility exponentially and therefore have a direct influence on our freedom. The higher the form of automobile, the greater the capability and freedom, and sensory experience.
Automobiles remain worthy of our awe and fanaticism.