"The car industry, after 100 years, is about to change like it's never changed before."
-- Ian Callum
-- Ian Callum
Who would have guessed some 3-4 years ago, prior to the release of the exquisite F-Type coupe, that Jaguar would be at the leading edge of that fundamental automotive shift? That Jaguar, and not Audi, BMW, Mercedes-Benz, or any other premium brand would perhaps be best positioned to claim first rights to the massive electric CUV/SUV market?
Jaguar has always been a brand with identity, but "modern" and "cutting edge" aren't themes typically, or historically associated with the British marque. Of all the brands to challenge Tesla's hold on the electric market, Jaguar surely wasn't the odds on favorite.
Jaguar has always been a brand with identity, but "modern" and "cutting edge" aren't themes typically, or historically associated with the British marque. Of all the brands to challenge Tesla's hold on the electric market, Jaguar surely wasn't the odds on favorite.
The aforementioned F-Type has worked to evolve Jaguar's identity though, and more recently the F-Pace has further contributed to that brand evolution, and positioned Jaguar very well in the CUV/SUV category. In fact, the F-Pace is the fastest selling Jaguar of all time, and 90% of its buyers are first-time Jaguar customers.
On the heels of the F-Pace's success, a beautiful, electric CUV/SUV aimed right at Tesla's rather unstylish (our opinion) Model X seems a stroke of genius.
The Jaguar I-Pace is a "cab forward, exotic, sporty SUV," and we think it represents a turning point in the aesthetics of electric vehicles. Certainly as compared to the BMW i3, Nissan Leaf, Chevy Spark, Tesla Model X, and a growing list of stylistically underwhelming electric cars, it's a stunner.
On the heels of the F-Pace's success, a beautiful, electric CUV/SUV aimed right at Tesla's rather unstylish (our opinion) Model X seems a stroke of genius.
The Jaguar I-Pace is a "cab forward, exotic, sporty SUV," and we think it represents a turning point in the aesthetics of electric vehicles. Certainly as compared to the BMW i3, Nissan Leaf, Chevy Spark, Tesla Model X, and a growing list of stylistically underwhelming electric cars, it's a stunner.
The I-Pace will reportedly back up the styling with performance as well. The electric powertrain produces 394 horsepower, 516 lb ft of torque, and will launch the I-Pace from 0-60 mph in about 4 seconds with the assistance of its all-wheel drive system. NEDC testing shows a range of up to 310 miles thanks in large part to its slipperiness -- the I-Pace has a drag coefficient of just 0.29. (The BMW i8 is 0.26.) I-Pace tires are unknown at this time.
Learn more about the I-Pace in the video embedded below.
Learn more about the I-Pace in the video embedded below.
